¿Do you want your website to appear in the top positions of Google?

We know that this answer is Yes, the results of google searches are becoming more relevant, since to position oneself first is to be in the number 1 showcase of the whole world, which opens up endless opportunities that we can not fail to take advantage of.


What is SEM?

Definition of SEM

The abbreviation “SEM” derives from the English words “Search Engine Marketing”, which means: Marketing for search engines.

The SEM basically consists of a set of techniques and tools that allow certain web pages to be placed within the first Google search results through effective advertising campaigns in Google (Google Ads). In this way, companies get more exposure online and manage to capture their target audience more effectively and successfully.


How to make your page the first thing your customers see?

You should start with an Ads campaign in Google (AdWords). Although other search engines also have marketing tools, we will focus mainly on Google, since it is the most widely used search engine worldwide and, if you are a small or medium-sized company, it would be better to consolidate your marketing budget in a large campaign instead to dilute it in a few that do not obtain significant results. AdWords controls all marketing spaces on Google, so it also includes YouTube along with the search results page of your search engine.

How Does a SEM Campaign Work?

Components of a successful SEM campaign

Search engine marketing is today the most powerful and efficient tools we can find in terms of digital marketing. The best argument for saying this is that the SEM makes a marketing completely different from what is seen in traditional channels.

SEM marketing is a strategy of pull marketing that segments and directs in a more efficient and precise way the advertising that we want to reach the potential client and in this way we do not lose efforts in advertising to people who are not looking for the product or service that we are offering, for example in traditional advertising, that is why:

AdWords decides which ads will appear next on the results page of a search engine. In order for your ad to be added to the ones shown, you must register with Google AdWords. Also, for your campaign we must define specific keywords that you would like Google to associate with your product or service.

Why is the SEM Necessary?

The importance of SEM in modern times

For a couple of years now, advertising in search engines has become a paramount issue for any business model or internet-based company (and for those not also in a different way), the most certain thing is that when someone wants to get information about any product or service go to a search engine such as Google, Yahoo or Bing, so if our company is not listed within these results will be very difficult to capture new customers, losing strength and image of brand with respect to our competitors, this is why the importance of marketing and investing in SEM campaigns.

If you’re not doing it correctly right now, you could be losing a significant number of customers, conversions and brand exposure. For this reason, we suggest that you contact our experts in Digital Marketing who can advise you and strategically design the most successful campaign to achieve your objectives successfully and effectively.

What Makes our SEM Services Unique?

Thanks to our long experience and experience in the digital market, in Inventiva we have developed and perfected a series of techniques and strategies, which make up the “secret formula” that has allowed us to achieve success in 100% of SEM’s work. We have done worldwide, achieving positioning all of our customers on the first page of Google’s search results.

Likewise, 95% of all the SEM works we have developed have achieved the promised results successfully before the agreed deadline, generating greater satisfaction for our customers and exceeding their expectations.

So, what is the use of having the best website in the market if no one will visit it? If you already know the answer, do not hesitate to contact our team of experts in Marketing and Digital Strategies , which will be able to advise and guide you regarding this service.

Frequent questions

1.- What is a pay clic (PPC)?

There are 3 types of payments:

  1.  Cost per click (CPC). The advertiser pays when the user clicks on his or her publication and enters the web page.
  2.  Cost per impression (CPM). The advertiser makes the payment of a fee for the number of times his ad is published.
  3. Cost per acquisition (CPA). The advertiser pays when the user has fulfilled the objective of the website (book a trip, buy a product, Ect)
2.- How much does a SEM campaign cost?

A: It is relative, since it depends on several factors that our technical team could gladly explain and guide you regarding the marketing budget that you are allocating to this campaign. You can obtain better results with lower costs, do not hesitate to consult for free what would be your best option

3.- Can i finish the campaign at any time?

A:Yes, SEM marketing campaigns can be terminated at the time the client wants so it is not tied to a minimum term.

Tell us about your SEM Project

Our team of experts in Marketing and Digital Strategies is fully trained with the latest techniques and tools that we have developed thanks to our long experience in the digital market. It is for this reason that in  Inventiva Creative Studio ™ we can guarantee the positioning of your website within the first search results of the main search engines ( Google ). 
Talk to us and find everything you need to improve your brand image, grow your business and achieve results through the techniques and strategies of SEM that we will design especially for you!


contact us quote


Why choose  Inventiva Creative Studio ™ for your next SEM Project?

 Inventiva Creative Studio™ not only one of the most renowned digital agencies worldwide (with headquarters located in Sydney, Australia), but we are also the only company specializing in Digital Marketingthat can guarantee your positioning within the first results of Google search and the main search engines.


contact us quote

In  Inventiva Creative Studio™ our intention is to work with your brand transparently and to corroborate our work with tangible results, thus protecting your investment and you as a consumer.

SEM strategies from  Inventiva Creative Studio™ , designed to generate results!

Pioneers in the positioning of web pages through unmatched SEM techniques

 Inventiva Creative Studio™ is one of the most successful digital marketing and web development agencies in Australia, which has allowed us to expand our services around the world and extend our experience in the implementation of SEM strategies towards all our clients. world level. From our different offices worldwide, we are able to incorporate our knowledge of local markets with cutting-edge technology developed in our development laboratories in Sydney, thus producing web pages that stand out for their unparalleled quality and design.

We invite you to join our network of successful clients and have a world class ally that will allow you to conquer the digital world and take your brand and business to new horizons. In Inventiva Creative Studio ™ we are here to serve you; that’s why we invite you to discover why thousands of successful companies prefer our services and products. Let us show you all that the digital world of the 21st century has to offer and always stay one step ahead of your competition.

 Inventiva Creative Studio ™ , your best partner for SEM

Effective and high impact SEM services

We are proud to be the only digital agency that remains leader in the implementation of SEM techniques and strategies, being one of the only companies in the world that is able to guarantee to our outstanding clients the positioning of their web pages in the first Google search results.

Accelerate the success of your brand or company and obtain results through strategies specially designed by a leading company in the digital market worldwide. Backed by the technological innovations obtained by our development team in Sydney (Australia), we offer all our customers a service of unparalleled quality.

How can we help you?